AI Insights · Timothy · April 2025
Top Beauty Retail Apps on iOS in Latin America: Q1 2025 Performance
Explore the performance trends of the leading beauty retail apps on iOS in Latin America during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the performance of top beauty retail apps on the iOS platform in Latin America showed varied trends in downloads and active user engagement. According to Sensor Tower, these insights provide a glimpse into user preferences and app popularity in the beauty sector.
O Boticário experienced fluctuating download numbers, starting the quarter with around 25.5K downloads and peaking at 57.8K in the final week of March. Weekly active users also saw a rise, beginning at approximately 548K and ending the quarter with about 842K.
Beleza na Web: Cosméticos maintained a relatively stable download rate, with numbers hovering around 14K to 17K throughout the quarter. Active user engagement saw a slight increase, starting at 222K and reaching 238K by the end of March.
The app Época Cosméticos & Perfumaria showed a notable spike in downloads in early March, reaching 24.5K, before stabilizing around 10K to 16K. Active users fluctuated slightly, starting at 190K and remaining around 169K by the quarter's end.
Natura (Oficial) had consistent download figures ranging from 9K to 14K. The app saw a modest increase in active users, beginning with 260K and ending the quarter near 234K.
Lastly, Sephora: Compra en Línea experienced a varied download trend, seeing a decline mid-quarter with a recovery to 11.1K by March's end. Active users decreased from 108K to 60K, showing a downward trend.
For more detailed insights and data, visit Sensor Tower.
